BRAND-AGNOSTIC CONFIGURATION PROCESS (SPRINT)

January 2015

Sprint’s prepaid brands necessitated multiple configuration streams for phones to launch. To save development time and effort, a consolidation concept was conceived.

  • Challenge

    How might we consolidate all the handset experiences for the prepaid brands while retaining their own identity?

  • My Role

    Inventory taking, combining common elements, identifying brand signifiers and approach recommendation.

  • Outcome

    In the handset experience, we trimmed out unnecessary customizations without compromising the brand identity. The common visual approach resulted in an asset package with low data footprint.

    Achieved a single configuration process for OEMs to follow. The streamline process supports all the prepaid brands and reduced significant development time.

What makes this project notable?

This effort forced us to take a look at customizations closely. Every item was examined for its value versus effort. In the end, stakeholders understood the operational value gained was greater than some customization compromise.

An inventory of brand related customization was taken. Note the separate sets of animation, icons, highlight assets. These requires massive storage space and maintenance.

Unstyled elements allowed them to be shared between brands such as the icon set and focus color. Brand identity was left to the startup animation. Even then, the animation was kept simple to save memory space.