VIRGIN MOBILE APP REDESIGN

October 2014

Virgin Mobile app enabled customers to activate and provision newly purchased phones unassisted.

The project underwent two evolutions: first at launch, then a brand refresh a few months later. I was brought in mid-cycle to provide feasible UX recommendations.

  • Challenge

    How might we evaluate an app in mid-development and provide usability recommendations within launch date?

  • My Role

    App evaluation, visual redesign and asset production.

  • Outcome

    Able to launch the app on time minus the usability issues. Also, executed a visual redesign for the brand refresh months later.

What makes this project notable?

This project is an example of designing within constraints. To meet the launch deadline, I focused on fixing usability issues on the approved design. For the brand evolution, I redesigned towards a traditional, scaled down visual style.

Entering QA testing in development, I addressed the usability issues on the app. On the left is the approved mockup provided by an outside agency. The right shows the results: added contrast to mitigate legibility issues and applying visual affordance to buttons.

The brand refresh was an opportunity to do a wholesale visual redesign. The lighter version gives a more spacious feel needed in a small real estate packed with lots of information.